As the name "noon star" implies,
OHSUNG represents the sun; just like the sun shines
on the earth to become the source of life and hope,
the brand name symbolizes the company's mission statement
which aims to continuously develop internally based
on human resources and technology, while it externally
contributes to the human society by providing the best
service and products.
The
three rings represent the company's motto of "tolerance",
"diligence", and "invention", while
the "o" in the center is the phonetic symbol
of OHSUNG. The five protruding arms represent a star,
and such shape combined with the hot and aggressive
color red symbolizes the sun at noon.
The name combines "high noon"
and "star", and together means a star seen
at noon, or the sun. Also the word "high"
refers to the high technology and the high-quality company.
The
characters should use the designated color of OHSUNG
to suit the mediums.
The origin of the brand name: "Hanaro",
which means "into one" in Korean, symbolizes
the concept of a universal remote control that will
combine all the remote controls in a household "into
one". It is a very logical yet catchy name, which
shows that a universal remote can be used for all appliances
in one house.
Also "hana" is a pure Korean word that means
big or center, and thus reflects the company's strive
to become the number one company in the industry.
